Vegan-friendly
Japanese
Asian
Non-veg
Serves fish, vegan options available. Sushi restaurant est. 2019 by NoWorriesMovement nonprofit organization. Serves a variety of rolls plus other choices like salads and lettuce cups. Formerly fully vegan but added fish to the menu May 2022. Reported closed June 2023.
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3852 Mission Blvd, Mission Beach, San Diego, California, USA, 92106
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Last update on 02 Jun 2023 by Nikkig124
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Added by Nateveganman on 27 Mar 2019
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78 Reviews
First Review by pl78
cabbagemista
Points +73
Best Vegan Sushi - Edit
5 stars if I could. This is the best vegan sushi in the area. By default everything on the menu is made with fish (desserts are vegan) but everything can be made vegan.
Read moreThe restaurant was dead when I went, I think that's why they started serving fish, to appeal to a larger crowd.
Updated from previous review on 2023-02-22
Guest
Thomasclq
Points +481
Was here when they were still all vegan. Disappointed they’re selling fish again - Edit
Sad they reverted their menu to incorporate fish again😒
Read moreGuest
JamesRichardKao
Points +120
Why the Fish? - Edit
I’ve been coming here for the past few years on my trips to San Diego from LA and almost immediately noticed that the menu was different. When I saw that real fish was being used in the rolls I called over the server and asked what had happened to the restaurant being all vegan and it’s stance against animal cruelty. She mentioned that the new owner decided last year to start serving fish but did not elaborate further. This was super disappointing as I valued the restaurant for its uniqueness and maverick stance against industrial fishing that is destroying our oceans. Sure, the food still tastes good but the ‘soul’ is no longer there. It is just another sushi joint that happens to have more vegan options. It no longer has any ‘why’ to its existence and is now a contributor to fish decline and animal cruelty. It is clear that the new owner cares more about making a buck than about making change in the world, which is sad as plant-based and vegan living is on the rise and many all-vegan places are doing really well. Am hoping this restaurant will return to its original all vegan menu and mission or I may be looking elsewhere in the future. #Veganuary
Read morePros: Fast service
Cons: Confusing menu, No desserts
Guest
Kirsses
Points +817
Fish On The Menu - Edit
No longer vegan😒
Read moreNoW Sushi offers a great, beachside alternative to the Yasai. Service here is quicker and more attentive than at the Yasai, and the quality of food is nearly identical. Plus, unlike the Yasai, NoW Sushi is a nonprofit! It’s not as upscale here and the vibe is super relaxed. You can grab your sushi after a day at the beach or take it to go and eat it by the water — they’re only a 1 minute walk away. I’d say go here when you want casual dining and head to the Yasai for upscale. I’ll definitely be returning.
Updated from previous review on 2022-04-23
Pros: non-profit
Guest
mallow
Points +382
Never coming here again :/ - Edit
They added fish to the menu without really marking it on the menu because the vegan menu ALSO says “crab” “shrimp” etc. I hope I didn’t get any real fish the last time I went.
Read morePlaces like Plumeria thriving every time I go are proof it’s not being veg that lost them business, just like adding fish won’t be the bandaid fix they want it to be.
If you look at Yelp the owner is personally attacking vegans for being upset at the change so add unprofessional to the list of cons 👍
Updated from previous review on 2022-08-29
Cons: Expensive , Unprofessional new owner
Guest
Crazyplantslady
Points +285
Yum! - Edit
Anything can be made vegan and are definitely delicious! Huge upgrade from the boring sushi’s at home!
Read moreGuest
SkylarAlexis
Points +176
Amazing vegan sushi options - Edit
both me & my non-vegan bf loved this place, sadly pretty pricey but good food regardless. awesome staff!
Read morePros: Full menu can be made vegan , Super tasty food, Kind & helpful staff/owner
Cons: Expensive , Not fully vegan anymore 💔
Guest
Essawaag
Points +528
Bomb rolls , but now not fully vegan - Edit
Totally fulfilled my craving for sushi and nice to not have to worry about cross contamination or modifications. I would totally come back!
Read moreWe got the spam nigiri, No worries roll, and the sweet p roll.
Edit from previous review- now they serve fish
Updated from previous review on 2022-09-05
Pros: Great variety of rolls
Cons: Serve fish now
veganinsandiego
FYI, starting June 9, 2022, they are adding fish to the menu. Just wanted to give you a heads up since you mentioned cross contamination.😒
Read moreEssawaag
Aww what a bummer :/
Read moreGuest
LorraineGadsden
Points +7343
Delicious Sushi! (but I wish they were still all vegan!) - Edit
I have had my fair share of vegan sushi, especially since it’s my favorite food and this place is delicious. One of my top favorite sushi restaurants. The rolls are a mix of traditional rolls and creative rolls but regardless you cannot go wrong with either! I love how many of their rolls use cream cheese, and their “seafood” taste exactly how I remember it tasting. Highly recommend!
Read moreUpdate: after the Yasai started serving fish, I thought this was my safe place, but unfortunately, not anymore. At least I have Gorilla Eats Sushi. I usually do not mind nonvegan restaurants, but it’s upsetting to see them go backward, especially since I thought they were based on ending animal cruelty. I am super disappointed. Following HappyCow rules for nonveg restaurants, I am dropping them from five stars but also, since I am just annoyed, I am giving them two stars. Support vegan!
Updated from previous review on 2022-06-13
Guest
Nyasa
Points +188
They serve fish now? - Edit
What’s the point in their whole initiative with the NoW movement if they’re selling fish now? It’s just a sushi restaurant with really expensive vegan options.
Read moreGuest
01nataliam
Points +158
Good vegan options - Edit
I come here every time I visit San Diego because its close to Mission beach and the food is good (and all vegan). However I just found out theyre adding fish to the menu this week so this is just a heads up to anyone who cares about cross contamination — or anyone who cares about a restaurant moving backward from vegan to pescatarian..
Read moreGuest
VeganAF4life
Points +31
They used to be vegan and they were good but they went back to serving cruelty - Edit
Go back to being kind to sea lives.
Read morePros: They were all vegan but not now
Cons: Went back to serving fish, Fish get holes drilled in their heads alive to , Drain their blood for sushi grade
Guest
AaronMG
Points +2314
Good sushi but expensive - Edit
I really liked all the rolls I tried but they were very pricey. I also tried the katsu chicken which I could take or leave. You’re better off sticking to the sushi in my opinion.
Read moreGuest
eatingeggplant
Points +720
IN SHOCK! I COULD EAT THIS EVERY DAY! - Edit
We ordered the barbosa, the rocky, and the spicy tuna nigiri! I can’t believe these are vegan! Like I’m actually in shock. I loved everything we got but the rocky was actually my favorite! I thought the barbosa would be but I DEFINITELY RECOMMEND THE ROCKY! We loved it so much that we already have another roll on the way *lol* we ordered the Annie as well! MUST MUST MUST TRY THIS PLACE! Absolutely amazing! The Annie is very sweet and delicious. Would recommend all of them but again the rocky is super super YUMMY! The only thing I didn’t really like was the miso soup. It lacked saltiness.. Still a perfect score imo
Read moreOrdered it to go one evening and it was EVEN BETTER! Impressed! Obsessed! Rocky for the win imo
Updated from previous review on 2022-01-01
Pros: LOTS OF VEGAN SUSHI OPTIONS , Great portion sizes
Cons: Expensive
Guest
TiaLove
Points +100
Can't believe it's vegan - Edit
Great spot, right along the Mission Beach boardwalk. Menu offers bowls, rolls, and drinks. Ordering the Barbosa and Madi hand rolls, I most enjoyed the Barbosa. Tastes so good that I can't believe it's vegan.
Read morePros: Outdoor dining
Cons: Pricey
Guest
vanessa_4cx
Points +45
Amazing sushi! Order the Madi, it will not disappoint. - Edit
It’s right off the board walk, easily accessible.
Read morePros: Great Food, All vegan
Guest
Amy3
Points +54
Delicious and creative - Edit
We absolutely loved everything we tried. The spicy tuna and the warm tempura rolls were incredible. Chocolate mouse fantastic too. #Veganuary
Read morePros: Completely plant based , Delicious , Creative
Cons: None
Guest
WFPBTestkitchen_SD
Points +254
Great Spot in MB - Edit
So nice to have vegan sushi close to home and close to the beach. Inside and outside seating with friendly, helpful service. My fav was the Fiesta Rollo, Annie was also very good. I’d stay away from the Marilyn as the tofu laid over the top is bland and detracts from the inside ingredients. Once we took the tofu off, the roll was ok. Garlic edemame was VERY garlicky so be sure that’s the favor sensation you want. We will definitely be back.
Read morePros: The ‘shrimp’ was delicious , Inside and outside dining options , Fast, friendly service
Cons: Parking can be hard to locate
Guest
Bushtitty
Points +501
Decent vegan sushi - Edit
Vegan rolls were just ok, I actually quite enjoyed the hand roll. Great service but not my favourite vegan spot.
Read moreGuest
BreaunnaLake
Points +56
Absolutely delicious Sushi! - Edit
All vegan menu and the food is absolutely delicious! So many great options. Will definitely be back.
Read morePros: All vegan menu, Lots of gluten-free options, Great flavors
Cons: A little pricey for the environment
Guest
rachelauren
Points +49
The absolute best - Edit
Literally the only vegan sushi you ever need. 10 out of 5 stars. If I could only eat one thing for the rest of my life it would be their Marilyn roll. I didn’t like sushi before I was vegan, but now I’m obsessed with sushi because of this place. Also I take all my non-vegan friends here and they LOVE it.
Read morePros: Everything is vegan , Everything is delicious
Cons: There’s only one location
Guest
LucienSea
Points +297
Perfect for Mission Beach - Edit
I believe all vegan menu, including a variety of sushi. Also available includes rice bowls, lettuce wraps, and drinks. Amazing and extensive vegan substitutes for all items. I ate here with non-vegans and all were happy with their choices
Read moreUpdated from previous review on 2022-03-09
Pros: Variety of creative options- including classics
Guest
tatismolin
Points +108
Very creative delicious sushi! - Edit
I liked the food a lot! Wish there indoor seating was more cozy, it was freezing and felt like fast food place.
Read moreGuest
ecochee
Points +410
Great sushi - Edit
Great sushi in a great location. Really enjoyed this, just a bit expensive!
Read moreGuest
schel112
Points +729
Good, but… - Edit
I agree with the other reviewer who said there was too much rice. Just about choked trying to fit the whole piece in my mouth. Flavors were good, and so many options! Nothing is labeled as vegan, so I can see this place attracting a wide variety of people
Read morePros: So many choices
Guest
harrydvs
Points +33
The best sushi - Edit
This sushi was insanely good. The most delicious and creative vegan sushi I have ever had
Read morePros: Completely vegan
Cons: Great service
Guest
journey.with.jaimie
Points +321
Good, but too much rice for the price. I would go back tho 😉 - Edit
Sushi was pretty good overall and of course what a great cause for the animals! But honestly the price was just way too much for the sushi creativity. The rolls tasted pretty similar. I'm totally okay with spending money on vegan sushi but I felt likei it was just sightly lacking (sorry I really wanted to write a glowing review) and they just used TOO MUCH rice in the rolls for that price. I WOULD totally go back though if I had a craving! Still tasty! 🙂
Read moreUpdated from previous review on 2021-10-31
Pros: Great cause , Tasty sushi, Server was nice 🙂
Cons: Expensive!, Too much rice
Guest
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