Vegan-friendly
Lacto
Ovo
Western
Bakery
Non-veg
Serves meat, vegan options available. Passion is a bakery, internet cafe and tearoom, selling fresh breads and pastries. It has a wide variety of vegan breads as well as vegan croissants. Open Mon-Fri 7:30am-5:30pm, Sat 8:00am-4:00pm, Sun 9:00am-4:00pm.
22 Reviews
First Review by RachelLouise
egm5
Points +222
Love the croissant - Edit
One of my favourite bakeries, since it offers more varied vegan pastries than many. The chocolate berry croissant is delicious.
Read moreGuest
_andrewk
Points +69
Solid vegan options - Edit
Even had two options of Bollur for Bollurdagerinn.
Read moreGuest
MelanieMaurer
Points +819
Vegan croissants was good - Edit
We really like our coffee and croissants we will be back ❤️
Read moreGuest
VickyJost
Points +331
Vegan croissant and vegan coffe - Edit
I enjoy my vegan breakfast
Read moreThe vegan croissant was delicious
Pros: Vegan croissant , Kind staff
Cons: Expensive
Guest
Nenox
Points +339
Best vegan croissant I've had! - Edit
They hade four vegan pastries when I visited. All where tasty, but the chocolate covered raspberry filled croissant was unbelievably good!
Read morePros: Several vegan options, Knowledgeable staff
Guest
tarayoon
Points +1749
Adorable bakery - Edit
Interior of the bakery was beautiful and all of the pastries looked so good.
Read moreI ended up getting a chocolate raspberry croissant, which was flaky and delightful.
Highly recommend stopping by if you're in the area and craving something sweet.
The doors are comically heavy though. We got there around opening, and watched many people try to enter the bakery to walk away because they thought it was closed. We thought the same thing when we tried, until an employee ushered us in.
Pros: Vegan options
Guest
michelle_lynne14
Points +1214
So good - Edit
Great place for a little something sweet. Has some vegan options. They had an ammmaaazzziinngggg vegan croissant when we were there!
Read moreGuest
GemsVeganTravels
Points +219
Beautiful - Edit
What a beautiful bakery. When you walk in the smell of freshly made cakes and bread is unbelievable! Unfortunately, they didn’t have any vegan croissants so I opted for a vegan cookie and coffee. It was very yummy but probably wouldn’t go back just down to lack of choice.
Read morePros: Beautiful bakery, Oat milk for coffee, Cookie was yummy
Cons: Not much vegan choice
Guest
_.Sandra._
Points +200
Perfect breakfast spot - Edit
Perfect vegan croissants and other options. Lovely start in the day!! Next time again 👏
Read morePros: Vegan croissants and yummy coffe 😍
Guest
Emmalusch
Points +1929
Not as many as the pics - Edit
I guess they don’t always make everything from their vegan range, when I went in the morning they only had 2 pastries which were basically the same buns just different frosting colour. Anyway, the taste was really good!
Read moreGuest
SelmaHauksdóttir
Points +68
Best bakery in Reykjavik - Edit
Best bakery in Reykjavik
Read moreGuest
sweettooth
Points +52
Outrageously good - Edit
Got a chocolate covered croissant (has a little berry and cream filling) and a soy latte. I've had very few vegan croissants in my life but this one was AMAZING. And definitely the best coffee I had in Iceland. Also got a large cookie thing (oat with jam) to go and a donut. The cookie was sooooo delicious and big enough to split between two people. The donut was just ok, but I had saved it for several hours to eat on the plane ride. It was also somehow WAY cheaper than anywhere else I'd eaten in Iceland even though the inside appears very fancy. 2 croissants, 2 coffees, a cookie and a donut only cost around $20 USD.
Read morePros: Reasonably priced (for Iceland), Really nice spot to sit and hang out for a while, Many vegan options, really good coffee
Guest
DeLarge
Points +95
Amazing ruibarb pie - Edit
Passion is a non vegan bakery which 3 vegan options: croissant coveres with chocolate and filled with cranberry jam, chocolate roll and a ruibarb pie. I tried the pie and it's great! They also have vegetable milk for the coffee. The atmosphere is very nice and quite. Definitely recommended!
Read morePros: friendly staff, great atmosphere, 3 vegan options
Cons: coffee is expensive
Guest
VeganChick2
Points +225
Great vegan options - Edit
The croisant was big covered with chocolate and had jam inside!!! Talk about perfection. my favourite was a snudur - a huge cinnamon bun covered in chocolate glazing - I'm going to die without having one again.
Read moreThe place is right next to the botanical garden, a little bit outside of town hence why the prices are so reasonable. The staff werr really friendly and helpful.
The interior is nice, although was not very clean.
Pros: Amazing vegan buns, Good prices, Nice staff
Cons: Not very clean
Guest
marsfals
Points +20
AMAZING - Edit
This is the best bakery I've ever been to. I tried the raspberry and chocolate croissant, the chocolate cinnamon bun and some sort of sourdough (all vegan and huuuuge). Simply delicious. Not too pricey, also. About 2,5€ for each pastry and 7€ for the bread. The staff is very nice and will answer all your questions.
Read moreGuest
alotofcurls
Points +28
LOVE IT - Edit
While their pastries were just delicious their service was extremely friendly and professional. We had coffee, croissants and some other cake. All extremely good. Very cozy atmosphere also, very quiet and nice.
Read morePros: Excellent food , Great staff!
Guest
Saber99
Points +40
Five Stars!! - Edit
I have not had a croissant in 20 yrs since becoming vegan. Their vegan croissants were worth the wait!! OMG Delicious!! Their cranberry sourdough bread & Indian spiced sourdough bread were also delightful. The other two pastries available were just ok.
Read morePros: Vegan croissants that live up to the hype
Cons: Not a lot of other vegan offerings
Guest
JessicaMerced
Points +219
Delicate, delicious pastry! - Edit
Pastries for me are a true treat. Flakey, layered, delicate pastries. Passion Reykjavik is outside of city center; therefore, a pain in the ass if you didn't rent a car. We took the bus, which took some navigating to figure out. Was it worth it? Yes! They had 2 options left when we arrived, a chocolate croissant and a cookie-thing.
Read moreThe croissant was perfectly flakey and delicious. The cookie, which upon appearances didn't excite me at all, but ended up stealing the show. Remember those cookies in the tin at grandma's house over Christmas time? This cookie embodied that, and then some. So good. A biscuit dough with a berry jam interior. A window to my soul.
It's located in a strip mall. If you're looking to make the bus trip out there worth it (15 minutes with a 10 minute walk), I suggest packing a swim suit and going to Laugardalslaug, the most popular public swimming pool in town. It's walking distance from Passion, but unfortunately we didn't get directions beforehand and therefore got lost, unknowingly passing it in the huge park.
Pros: Croissants!, Cookies!, Coffee
Cons: Location, Wi-fi?
Guest
jjkingan
Points +55
Love the vegan croissants - Edit
I keep coming back for the vegan croissants and will go out of my way on my way out of town to get them. I usually don't even eat bakery items or wheat products at all, but I don't remember the last time I had a croissant before this place. I prefer the orginal, non-filled ones, but the sweet ones (with raspberry-marzipan filling and chocolate on top) are also great.
Read morePros: vegan croissants, good coffee, marked vegan selections
Cons: sometimes run out of vegan croissants
Guest
EverydayTastiness
Points +2723
so good! - Edit
had a good cup of tea with some great vegan baked goods. a chocolate covered roll, croissant, and some jelly cake. staff was very friendly and knew was vegan was. bread was marked vegan other baked goods we had to ask. was a 2300kr taxi ride from downtown and worth it. WiFi was fast and free. 10 minute walk from zoo.
Read morePros: good vegan options
Cons: outside of downtown area
Guest
Mattpro
Points +84
Great stop on the way out of town - Edit
This bakery is a little outside the centre of the city in a more residential area, but it's convenient if you're heading out to explore the rest of the island. It's a great location to pick up some nice fresh vegan bread - it's tough to find bakeries outside the main towns nevermind anyplace that understands vegan. They have an amazing curry bread and plenty of other kinds of loaves. The pastries are really good too - try the vegan croissants with raspberries and chocolate. They also have huge vegan cinnamon buns. It's a great place to stop and pick up supplies on your way out of Reykjavik!
Read morePros: vegan croissants!, curry bread!
Guest
RachelLouise
Points +632
Vegan croissants! Need I say more? - Edit
For vegans, it is definitely worth the drive from the center of town to visit Passion. It's a bakery and tearoom. They call themselves an internet cafe, so I suppose there is free wifi, but I never checked. They have a lot of vegan bread, which is harder to find in Reykjavik than you might expect. If you are planning on leaving the city, you will probably want bread for picnics, and this is the place to get it.
Read moreThey also have vegan pastries, although both times we were there, it was only croissants. However, that is nothing to complain about, because they were incredible. The staff is friendly and will tell you what is vegan, although most things are labeled. I don't know what butter substitute they use in the croissants, but they are indistinguishable from non-vegan croissants.
If you're buying bread, go early in the day because they do sell out.
Pros: vegan croissants, friendly staff, lots of vegan breads
Cons: sells out of bread
Guest
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