Vegan
Beer/Wine
Mexican
Latin
Serves modern Latin and Mexican vegan food including tacos, gorditas, plantain chips, nachos, chile relleno, churros, flan, and weekend brunch. Est. 2020 on the 2nd floor of the market. Open Mon-Sun 11:30am-10:00pm.
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450 W 33rd St (at Whole Foods Market), New York City, New York, USA, 10001
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Last update on 28 Dec 2023 by VeganDearest
Update business info -
Added by PatrickKwan on 28 Jul 2020
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69 Reviews
First Review by Lendasock
LisaMishak
Points +148
Amazing - Edit
What a wonderful flavorful experience!! Highly recommend!!
Read morePros: Delicious , Great service
Cons: Bit pricey
Guest
TotesMabes
Points +210
Good food, but overpriced & hard to find. - Edit
We had a hard time finding it, as it wasn’t clear that it was inside the Whole Foods and GPS was trying to take us down the street and around the corner. We ordered tacos and a chard bowl. The chard was raw, which was fine I guess, but we definitely weren’t expecting that. The tacos were great, but for the price we thought there should have been 3 of them rather than 2. Overall, it’s not a bad place to grab a quick vegan meal, but I certainly would not recommend making a special trip here.
Read moreGuest
blorpy
Points +144
AMAZING - Edit
one of the best vegan places in nyc!! the food is a little pricey but not terrible. the nachos are the best
Read moreGuest
faith125brown
Points +297
Scrumptious Mexican cuisine - Edit
I got so excited seeing the menu, my eyes were definitely bigger than my belly. The side of Mexican street corn was my favorite, then nachos, then churros, then my drink. I got the blackberry cooler and it tasted good but was so strong with alcohol I couldn’t finish it.
Read morePros: Good food but pricey
Guest
MollyGoould
Points +130
Delicious! - Edit
Lovely Mexican food! So much choice we didn't know what to do with ourselves! Need to go back to try the churros!
Read moreGuest
theNumberOfTheBeast
Points +4929
Inside Whole Foods - Edit
Meh. Finding this place inside a meat market and a horrific greenwashing one owed by Amazon (destroyers not defenders of) was upsetting. Food was mediocre, boring corporate crap, assembled from factory output by under compensated not vegan wage slaves, shocker.
Read moreGuest
HarleenRituLaroia
Points +18
Amazing Mexican vegan food!! - Edit
Tried their empanada, tacos and churros. They were all delicious.
Read moreGuest
mjdh1957
Points +318
Great Mexican food - Edit
Good place to eat inside the Whole Foods market.
Read moreWe started with the Ceviche and then had the Chorizo Burrito. Excellent and tasty, good sized portion and well presented.
Pros: 100% vegan, Well presented food, Good flavours
Cons: Plastic cutlery and cups, not very sustainable
Guest
GerardTobin
Points +105
Great burrito - Edit
Great burrito, great food. Nice place
Read morePros: Lots of vegan options
Guest
EmdotAlice
Points +4620
Better than I expected - Edit
I didn’t expect much from this little place inside Whole Foods. I tried the Dinosaur kale bowl because it had a chili pepper next to it. 🌶️ It wasn’t very spicy but better than no spice at all. The sweet potato was prepared in a way that made them really savory and the coconut chips gave it a nice crunch. The dressing was a little sweeter than I like but adding a squeeze of lime helped. Overall a pretty good bowl and I might want to try their other locations.
Read morePros: Everything is vegan, Fresh ingredients
Guest
keylimexo
Points +414
I wish I could eat here every day 🌱 - Edit
Authentic Mexican flavors! I tried the verde enchiladas with coco queso. My friend couldn't eat them because she thought the filling (made of hearts of palm and jackfruit) was pork. They did that great of a job replicating the texture. We also tried the shiitake gorditas which they told us are not fried. The mole and hot sauces were so good.
Read moreUpdated from previous review on 2023-04-22
Pros: 100% vegan, Outstanding flavors
Guest
IsabelaMonteiro
Points +625
Lovely churros - Edit
We had churros to go and it was delicious! My only complaint is that it’s too much waste in paper boxes and plastic forks and knives (specially for eating 4 churros!) I guess this is a major issue in nyc, but they could reduce the amount of wrapping to start the change.
Read moreGuest
polanito
Points +4521
My whole family loved it - Edit
You can tell it's authentic Mexican food. We tried a bit of everything and really enjoyed it, even my non-vegan family. The staff was super nice and helpful and we had plenty of seating space.
Read moreBeware that it is inside a whole foods supermarket, on the top floor.
Pros: Authentic Mexican food, Good price
Cons: Hard to find
Guest
MichaelSquillace
Points +574
Never disappoints! - Edit
This place never disappoints. So many options.
Read moreGuest
graceo
Points +152
Best Vegan Mexican Food in the City - Edit
This place is very conveniently located in the Whole Foods in Hudson Yards. My non-vegan friends came with me and enjoyed their dishes as well. My friend had the chorizo burrito which she enjoyed, and my other friend had the empanada and the enchilada which was really good as well. I had the taco tazon which they made gluten free for me. They did have an extensive menu, and the had some healthier options (the bowls) as well as gluten free options. I will definitely hit this place up again when I'm in the city.
Read morePros: convenient, gluten free options, extensive menu
Cons: would be nice to have more non-spicy dishes
Guest
avherrera
Points +58
Easy Quick Bite inside WF - Edit
Agree with another review below about how bomb the nachos are. I’ll also add the churros were amazing!
Read moreGuest
nicole_m
Points +3485
Nice food, cold premises - Edit
The food was nice though needed to be hotter - I tried the enchiladas mole, the beetroot empanada and the gorditos, but the seating area was cold (cold air literally blowing down on me in the middle of winter) and the service was a bit lacklustre - all the dishes came out on cardboard and with throwaway cutlery, which you had to throwaway yourself. What Is the point of tipping here? It’s also not the easiest to find until you know it’s inside the Wholefoods store itself.
Read moreUpdated from previous review on 2022-12-25
Pros: All vegan, Lots of seating
Cons: Cold premises, Lacklustre service , A lot of waste from plates, cutlery
Guest
vegitalism
Points +217
Quick bite - Edit
The kitchen here knows how to cook fast and they do it well. It’s almost as if they know what you’re planning to order before you arrive. This could be explained by the location being attached to Amazon-owned Whole Foods.
Read moreIf the future of dining is algorithmic I can’t complain. You’re going to order the Chorizo Burrito and they know it.
Guest
vegandenis
Points +296
Whole Foods location of Jajaja - Edit
Stopped by this location of Jajaja after regularly visiting their full-service outposts. Interesting location in a corner of Whole Foods, flavors were great but the portions/details land this location at a 3.5/4 rather than a 5 star personally.
Read moreIt was a rainy evening when we stopped in and it seemed like there were a lot of online orders bogging down the kitchen/staff. Ordered the chilaquiles (verde with chorizo), Buffalo flower tacos, and the street corn. This is a pretty typical order for us so we knew what to expect flavor-wise. The chilaquiles tasted good, but whether they sat for awhile before we received them, or the chips weren't fresh, they weren't up to the usual standard we knew from other locations. Same for the street corn, the cobs themselves were smaller than usual but the flavor was still great. Tacos were good as well but we didn’t receive them with the guacamole we ordered, and by the time the staff was able to bring over a side of guac we only had one taco left.
Overall, not the most polished experience but still a tasty and convenient option if you find yourself at Hudson Yards/Whole Foods. However, if you’re planning on trying Jajaja for the first time I'd recommend one of their true full-service locations (our favorite is the LES/Broadway spot)
Pros: Full menu available in a quicker serve model, Street corn is possibly the best side dish in NYC
Cons: Slow service due to online orders (rainy night), Forgot some modifications/additions
Guest
GerryElizondo
Points +35
Vegan Mex at it best - Edit
Awesome mexican food, flavors are so tasty. The gorditas are a must and the tacos are delicious, I wish they can let you mix the tacos.
Read morePros: Lots of options, Drinks are great
Guest
Nina88
Points +555
10/10! - Edit
Delicious!! Get the loaded nacho’s, it was a 10/10! Free water, friendly service. Will definitely return.
Read moreGuest
plant-based-WI
Points +20
Quick and Truly Plant Based - Edit
Quick, creative use of ingredients, friendly staff
Read moreGuest
JJones315
Points +2169
Disappointed - Edit
I have happily dined at the Jajaja’s in the West Village and Lower Manhattan; but my recent experience here at the outpost in Hudson Yards (Whole Foods) was sadly disappointing. Firstly, the service was right down surly. More importantly the food was mediocre - lukewarm and somewhat tasteless. I’m striking this one off my list.
Read morePros: 100% vegan, Good location
Guest
AlexRubilar
Points +70
Excellent - Edit
Great service, amazing food
Read morePros: Lots of vegan options. Everything is 100% vegan
Guest
MiriamMalagrida
Points +1248
Buen mexicano - Edit
Probamos el burrito de pollo y estaba muy rico. Volvería a probar más platos.
Read moreGuest
hungryvegan23
Points +738
Terrible - Edit
Tried the corn, chicken tacos and gorditas. The tacos were average but the gorditas were literally just lettuce and a few tiny pieces of fried mushroom. Also the food arrived lukewarm to cold because the buzzer they gave us didn’t work.
Read moreGuest
LynnCVoss
Points +226
Very fresh and good - Edit
I ordered the quesadilla because I wasn’t overly hungry. It was more than I could eat and the ingredients in the quesadilla were a fresh tasting mixture. It hit the spot.
Read moreSince it’s inside whole foods, I walked over to their deli area and got a seltzer to drink.
Lots of seating inside and out and the menu was very compelling.
Will definitely come back next time I’m in this part of town.
Pros: Great menu , tasted fresh, not heavy, location
Cons: maybe have more people at counter, line was long!
Guest
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