An all-vegan bakery serves plant-based pastries, in addition to an array of coffee drinks using either a made-in-house hemp milk or cashew/almond blend milk. Gluten free options. Custom orders accepted. Products are available in various cafes in the County.To-go only. Open Wed-Sat 7:00am-2:00pm, Sun 9:00am-1:00pm. Closed Mon-Tue.
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3852 Fourth Ave, Ste 100, Hillcrest (at University Ave), San Diego, California, USA, 92103
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Last update on 10 Sep 2024 by ssluchansky
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Added by iligirl76 on 30 Jan 2019
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51 Reviews
First Review by shiftygrub
em1234
Points +37
Excellent vegan croissants! - Edit
This bakery was lovely. We had the breakfast croissant which was sooo good and very filling, and all of their baked goods looked fantastic. Service was quick and the coffee tasty.
Read morePros: Tasty food, Good coffee
Guest
CuriousDeer
Points +114
Great place, unique, tasty - Edit
Delicious tender croissants !
Read morebreakfast croissant had sausage and cheese. Potatoes were listed too, but I didn’t really see your taste. I was still really good .
It could be more fully warmed up, but that’s just a small nitpick. 
Pros: Quality vegan options, Nice little seating area
Guest
NicoleParks
Points +2184
delicious vegan pastries! - Edit
these croissants are amazing!! my favorite was the ham and cheese but the plain and the almond were also delightful
Read moreGuest
tofucat9
Points +92
Best vegan croissants ever - Edit
The title says it all. Best vegan croissants ever. Large, flaky, and soft on the inside - heaven.
Read moreI’d *highly* recommend going as early in the morning as you can to get the freshest pastries - I’ve gotten stale ones when going in the afternoon.
Pros: Croissants, Great selection, Friendly staff
Cons: Stale pastries in the afternoon
Guest
Maejunejuly
Points +649
☕️ > 🥐 - Edit
My husband ordered me a small birthday cake from here. I am not a huge cake fan, but my stepson is and he loved it. Mind you he loves to bake as well, and couldn’t believe the frosting was vegan. I also had a croissant from the bakery, but it was unfortunately very, very greasy. Yo end on a positive note, I had the most delicious coffee I have ever had in my life called a ‘San Diego Fog,’  which consisted of Bergamont, vanilla, orange, and espresso. Twas divine!!
Read morePros: The San Diego Fog coffee drink, Lovely lil’ cake
Cons: Greasy Croissant
Guest
Alakazam
Points +45
Best Vegan Dessert in SD - Edit
Literally the best pastries I've ever had anywhere. Their cakes are beautiful and amazing and their holiday pies are my favorite dessert ever. Please come here and support this incredible spot.
Read moreGuest
VRunner
Points +331
Delicious pies and croissants - Edit
Drove 160 miles round trip to pick up thanksgiving pies, and it was worth it. Got the chocolate walnut pie and apple crumble, as well as PSL cake. My family members who aren’t vegan said it was the best apple pie they ever tasted. I loved the walnut pie. The PSL cake is gorgeous, haven’t tried yet. Also got a breakfast croissant for the drive back and it was so flaky and delicious. I can’t wait to come back for Christmas!
Read moreGuest
Pureplantsoul
Points +28
Best vegan pastries - Edit
So good! Try the ham and cheese croissant and cheese danish. They also have an amazing thanksgiving one too!
Read moreGuest
avokari
Points +198
Great plant-based pastries! - Edit
My partner and I loved this bakery! We ordered a ham and cheese croissant, a sausage croissant, a pecan pie and a cheddar and spinach cake. All choices were delicious and the portion sizes are very generous.
Read morePros: Tasty vegan pastries, Big portions
Guest
The Gay Vegans
Points +375
YUM! - Edit
Super lucky to have just by chance found this place!
Read moreI tried the cheese danish and also got one of the croissants, doesn't look like a croissant and I can't remember the name, that staff recommended. Brought it home for MIke and he was like "oh my!" so I tried it and LOVED it. I can't wait to go back.
While there I got an AMericano which was perfect.
Staff is awesome.
There is some seating, not a lot.
Right in HIllcrest.
Pros: Super-delish baked goods, Awesome staff
Guest
MilesVeganEats
Points +502
My favorite vegan bakery in San Diego County - Edit
On a Thursday morning, I stopped by Hazel and Jade in Hillcrest before work. I can’t never choose one when I visit, and I ended picking four pastries. My all time favorites are classic croissant, Coffee Cake, and the Danish with cream cheese and fruit jam, Coconut Berry Croissant Bun. I shared them with coworkers, and we shared and tasted all of them. We loved each one of them.
Read morePros: Convenient location close to my work, Traditional pastries, Specialty pastries
Guest
bandita
Points +123
The best pastries in San Diego - Edit
I always come here everytime I visit San Diego. The pastries are phenomenal. They give it to you cold, but if you plan to enjoy this while being out and about, ask them to warm it up for you. Even though this place is 100% vegan, including their sugar, it’s not evident in their storefront, which is probably a good thing, since it might deter some customers away. There’s always customers everytime I come here (but not too packed or overcrowded), and I’m sure that no one would know these pastries are vegan unless they are told or they read it online. My non-vegan friends and family love this place too.
Read moreNot crazy about the coffee I got here, and I don’t think I’ll try anymore. Since these pastries are for to-go, it’s not a big deal since I wouldn’t be enjoying their food while being there anyway, so I can get my coffee elsewhere.
Updated from previous review on 2023-08-28
Pros: Everything is vegan , So much variety
Cons: Limited meter parking
Guest
TheGottulas
Points +654
Delicious Pastries - Edit
We stopped in to grab a couple pastries to-go. Ended up with an almond croissant and breakfast croissant (sausage, potato, cheese). Both were excellent and huge. Well worth the money.
Read morePros: Flaky pastries, Nice atmosphere, Good selection of savory and sweet
Cons: Breakfast croissant wasn’t overly stuffed
Guest
veganinsandiego
Points +758
High quality, creative creations - Edit
Hazel & Jade offers such a great array of delicious desserts and amazing cakes!
Read morePros: Extensive options, High quality, Always delicious
Guest
rwabbs
Points +69
Great croissants - Edit
Got a ham and cheeze croissant and it was great😄didn’t have coffee at the time but it was nice, fast, and a cute shop
Read moreGuest
LorraineGadsden
Points +7212
Vegan Pastries! - Edit
I have had Hazel & Jade on multiple occasions, and the pastries are generally really good. My personal favorites have been the mini loaf cakes and breakfast croissants. Even my mom, who rarely eats vegan cheese, really enjoyed their breakfast croissant. The last time I went, I ordered a chai, and it was mediocre and very sweet, so I wouldn’t order drinks again.
Read moreThe shop is small but clean, and there are always many options. My only comment is that I have never had a great experience with the people working. I wouldn’t say they are rude, but I have always been given the cold shoulder or pushed along. However, the pastries are good, and it’s all vegan, so I let it slide.
Updated from previous review on 2021-06-07
Guest
EsraRice
Points +725
Excellent - Edit
That chive biscuit is the best thing I’ve ever had. Breakfast croissant would have been perfection without the sweet sausage in it. Coffee cake mm mm mmh!
Read moreGuest
dea_larissa
Points +771
Delicious bakes and great coffee! - Edit
So many options to choose from but I got the cinnamon roll (which has crunchy caramelized edges, YUM!) and the corn cookies, both delicious!! Their coffee drinks were also great. They have vegan whole cakes available as well, which is really cool!
Read moreGuest
ElissaBVegan
Points +2980
Fantastic! - Edit
We had the most delicious croissants! Ham & Cheez and Breakfast. I’ll be dreaming of them for a long time to come.
Read morePros: 100% vegan, Scrumptious , Cute place
Guest
andyjng
Points +5354
Solid vegan baked goods - Edit
This little bakery is located in the heart of Hillcrest and was a fabulous find as we were walking around taking in the sights. My friend and I stopped by around 13:00 and they luckily still had some options available.
Read moreThere were a few great sized portions of their cheesecake brownie, lemon tarts, and muffins still available. I went for the brownie ($5) and it was a wonderful treat for sure. It was not overly sugary as a traditional brownie and retained a similar consistency and gooeyness. The lemon tart was also fantastic and another must-try. For these prices, I will happily return for more someday.
Definitely stop on by and reap the benefits of an all-vegan bakery because the goods here are top notch. Take advantage of their frontside outdoor seating and people watch with a treat and latte - makes for a great afternoon break. Thanks Hazel & Jade for the awesome sweets!
Guest
GwendolynWright
Points +65
Best pastries in SanDiego - Edit
This is my favorite spot in the county for pastries. I have had SO MANY of them and you literally can’t go wrong with any of them, except maybe the ones you leave un purchased. Haha. I especially love all of their croissants. Savory, sweet, plain, they’re all delicious regardless of one’s dietary preferences.
Read moreAnother favorite for me is getting an iced latte. I love their almond cashew blend milk. It’s creamy and delicious.
I definitely recommend giving their bakery a try.
Pros: All vegan, Everything is amazing , Cashew/almond blend house made and fabulous
Guest
BanezaM
Points +636
Fantastic Breakfast Spot - Edit
I stopped here based on a recommendation from our server the previous night, and I'm so glad I followed her advice. I had a ham and cheez croissant and it was delicious. Not sure I'd ever had a vegan croissant before, and this did not disappoint. The cappuccino was also incredibly yummy. Will definitely be returning to this place to try more items.
Read morePros: Delicious pastries and coffee, Cute outdoor seating area, Nice central location
Guest
ZacharyShackary
Points +214
Fantastic cakes - Edit
We ordered two cakes for a celebration, the strawberry lemonade and chocolate mocha. Both were a surprisingly large amount, and tasted marvelous. Some omnis at the event said it was one of the best cakes they'd ever had!
Read morePros: Outstanding cakes, Cute shop
Guest
HaikuReview
Points +840
Haiku Review - Edit
Beautiful croissant
Read moreField roast sausages no thanks
Many pastry types
Pros: Variety of sweet and savory, Large portions
Cons: Expensive, Poor choice in ‘sausage’
Guest
avocadosandadventures
Points +424
YUM!! - Edit
This delicious all-vegan bakery has fantastic treats. I went on a Friday. The service was fast, and the staff were helpful. The prices were moderate, unlike many specialty bakeries I’ve been to. Highly recommend!
Read moreGuest
critterfreecuisine
Points +62
Top Notch Tasties! - Edit
Everything I've ever had here over the years has been delicious. Often return for:
Read morecroissants, breakfast sammies, danish, peanut butter rice krispie brownie and focaccia.
Not a frequent coffee drinker and introduced to a local coffee maker with the drip offering that Hazel & Jade serves when a friend I was with ordered it. Tried a sip, now I enjoy this a tasty smooth coffee that put coffee on the map for me regularly.
Also introduced to the fact that not all shredded coconut is created equal. Previously disliked it, after trying their magic bar with it sprinkled on top, I now know much more about the different types of coconut products out there and enjoy it! Thanks for introducing me to new possibilities!
Guest
VickiNewMath
Points +794
I want everything here - Edit
Great location and every pastry I have had has been AMAZING.
Read morePros: All vegan, Delicious , Everything
Cons: Slightly pricy but worth it
Guest
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