Twenty years ago, I embarked on a journey that led to the birth of White Buffalo Vegan Apparel. As a graphic designer, my career began to take shape, but my love for music had been ingrained in me since I was fifteen, when I started playing live, recording, and touring across Europe with various bands, both famous and lesser-known. The intersection of pop culture, rock, fashion, and art ignited a creative fire within me, and when I moved to the USA in 2003, I channeled that passion into digital art. Growing up in France and sailing the world in the French navy as a young boy, I developed a deep admiration for American culture, which is clearly reflected in my designs.