Hi I’m the owner of Purple Carrot and I’d just like to say thanks so much for your review. In regards to your comment on pricing we only ever mark up the prices from the wholesaler by 25% which is the minimum margin we can work by to survive. Unfortunately some vegan products are quite expensive to buy and we endeavour to be as competitive as possible with larger stores that can buy in larger quantities at cheaper prices. To counter this you may have noticed that we sell a lot of organic staples at pretty much the price we buy in at. This is to ensure that staples to make wholesome healthy vegan meals are affordable to all. We are also in the process of acquiring a zero waste section which will also bring down the cost of staple foods. We also give a 10% discount to customers who carry an independent Liverpool card. As a small independent we endeavour to be competitive and although inevitably some items are more expensive than we’d like we are doing all we can to counter that. Again thank you for your lovely comments and support.