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Impossible Burger Hits Grocery Shelves

From restaurant menus to store shelves, the world is seeing plant-based meat substitutes explode. Impossible Burger is a top contender in the meatless industry, and is finally available for the at-home chef to enjoy.

Since the Impossible Burger debut in restaurants in 2016, fans have been inquiring when they can expect to prepare the burger at home – with plenty of hints from Impossible Foods that they heard fans, loud and clear.

Gelson’s Market will carry the 12-ounce product package in 27 locations throughout California (retail value: $8.99). Gelson’s is also putting a limit on individual purchases at ten per customer, rightfully curbing us all from another potential shortage.

Get ready, East Coast: Impossible Foods says they’re coming for your stores later this month. The company aims to be available in stores nation-wide by mid-2020. You will find the Impossible ground “meat” packages available in the frozen section, next to the beef.

The Impossible Burger is currently available at 17,000 restaurants, according to the company, including Burger King and White Castle.

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